2:52 > what he explains earlier to some length is that he doesn't understand the correlation between subjective impression and objective soundfield; insofar he simply ignores the work of Dr. Toole on this topic; never mind, DIRAC with the preference (pun intended) for the grand total soundfield as opposed to direct sound does so likewise ;-) ... and some folks on this board also ...
I agree with him on the preference score aka rating. It is a common, for me incomprehensable, glitch in human reasoning to take it as a pedicator for your personal pleasure. Won't reiterate my musings, only that the preference score just addresses the manufacturer of the speaker in question. It is decidedly (pun intended) not meant to be relevant for any individual due to its statistical nature.
And then I stopped watching. Dr. Toole clearly stated on this board several times that the reverberant soundfield is of lesser interest. And naturally so, since, as Mr. Heisz correctly mentions, every room is different. Dr. Toole says, that the human hearing gets around the individual room in short time and will accept the virtual room of the recording as real. The direct sound is relevant.
But--Dr. Toole investigated the case with single speakers, not stereo**. This is a bigger issue than all of you (to my knowledge) acknowledge. Most people, lieterally all I personally know, do not the least care about sitting right in the sweet spot. And rightfully so. It is inconvenient, and earlier than you can think the stereo gets a burdon, distracting from the music. Because the contemporary rendition of
stereo is basically flawed to the max ... my hearing doesn't accpet it for longer than a minute,
it hurts!
So, if logically being somewhere else than the stereo dictates you to situate your ears, the tables are turned. In this most common situation the reverberant soundfield is prime. It needs to wash away the misleading directional cues from the two speakers and replace it with envelopment ... to be continued not
**due to Amir's comment, read: Dr. Toole's based the correlation of frequency response versus individual preference on single speaker auditions, while stereo seems to blur the picture.