I also said all the measurements should be on the tweeter axis as it makes the most sense and it makes all measurements apples to apples comparisons.
This statement is unfortunately, as has often been said here, completely wrong.
It is decisive on which reference point the loudspeaker was developed. The further apart the acoustic centres of the drivers are from each other and the higher the crossover frequency, the more decisive is the reference point towards which the loudspeaker was developed.
Perhaps a simple example will help to understand this better.
Suppose we have a two-way loudspeaker with an 8'' woofer and a 1'' tweeter. The cabinet is 0.25m wide and 0.40m high - a "big" bookshelf speaker.
The acoustic centres of the drivers are 0.19m apart vertically.
The loudspeaker was developed to a reference point between tweeter and woofer.
First of all we want to have a look at the half-space simulation of a crossover with LR4@2000Hz, "measured" with the reference point between tweeter and woofer as intended by the developer.
Then "measured" at the height of the tweeter as reference point.
In the second case we change the crossover a bit and separate higher, but with flatter filters - LR2@3000Hz. Again in the same order as above.
I don't think anyone would think of calling these differences irrelevant.
Anyone who had to choose between two speakers would always take the one with the "better" measurements.
Depending on the loudspeaker (distance between acoustic centers and crossover frequency) it sometimes makes a huge difference.
UPDATE: Replaced the simulations with better, more accurate ones.