I am trying to figure out the motivation for a company sending in an arguably 5-7 thousand dollar speaker priced at 20k. Perhaps if you are not very well known any publicity is better than none? For 20k you can get a really good full range or nearly full range speaker that has a well known track record. It might cost $600-$1,000 to build a pair (?), and if they only sell 300 they are doing pretty well.