What DSP IC did they use? If we don't know that, we cannot possibly know there is no extra cost. We don't know the processing ressources, we don't know the number of FIR bands available, they also state phase correction, it takes ressources too. We don't know if having a mid dip may have been an engineering or marketing decision. I don't doubt your credential, but just looking at a speaker, not knowing the response of the individual drivers unprocessed or any other parameters and being able to state without doubt that DSP was only used to Extend the bass is beyond acoustical and engineering expertise, It's more akin to special power.Because I’m an engineer, an acoustician and commercial speaker designer. I have the knowledge and experience on the frequency response expected and the limits of equalisation that can be applied on the speakers I see. +/-3dB extra as applied by @amirm is well within such limits.
If the DSP was only on the low level amplifier signal path then your objection is valid but who would limit a DSP like that? That will be stupid!