First off, it doesn't matter to me how they are supposed to be, rather how they sound. I want to enjoy my music, not to produce it.
Secondly, for your education, the professionals on GearSpace mostly disagree with your statement:
There is no one about them. I got that brochure asking them through their facebook.
Amiram barged in with his flatness dogmas and got trashed for it. It starts around page 134. Don't attack me. It's the opinion of the folk who mix your music. The gist: for them, the best monitors are the ones that help them prepare music so it translate to most sound systems out there--even if the monitors are not perfectly flat. Intimate knowledge with the monitors and room interaction is what counts most in their view.
BTW, some claim that speakers which boost the upper lows and upper mid are preferable by most listeners.
No need to argue with me. Log in to GearSpace and make your case with them.