No doubt, and it does make a visceral impression when the speaker can pressurize the room. There's also showroom treble. But these things are, in fact, trivially measurable. Sound pressure at low frequency, high freq bump, etc.I think a lot of casual listeners do get seduced easily by lots of bass response.
I suppose I might take time to listen to some big Wilsons again if I could take in-room measurements and correlate my impressions to what's going on acoustically. But that would get old pretty fast, and I have a sense of it. I know not that I like wide, even dispersion, strict linearity through the midrange and (I think) lack of compression so that's what I look for.