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Have never been a fan and have always been a 'tone-defeatest'.
But if there is one single place where you'd want EQ/DSP: It would have to be the car environment.
That's just my 2cent imo...
Turbos are in pretty much every car these days. 4 cylinders at that. It's about emission standards - and meeting those is in no way cost-driven. It is very expensive to meet the newest emission standards.
I would beg to challenge that assertion.
Un-OT: Why would "we" need most of what an EQ could "fix"; if the LOAD did do an adequate job to begin with?
You cannot take the ("cost-driven") price out of it but certainly going to a cheaper LOAD and band-aiding it with an EQ sounds clever.