This feels like a retread of
https://www.audiosciencereview.com/...ds/why-do-passive-speakers-still-exist.17729/
Others have already said the real reason, but it's because there's a market that keeps buying them. I say "a" market, because in fact most buyers have already moved on to actives. They buy smart/wireless speakers, sound bars, etc. And the whole pro audio market is active too, as I'm sure the OP is well aware of.
So it's really only the "old school hi-fi" and the "home theatre" markets that are still dedicated to passives. For the latter, cabling mess and the default design of AVRs are both significant issues. Manufacturers trying to get past that have been working on wireless solutions(eg WISA) because that's, again, what people really want. It would take a major cooperation to change cabling standards, and why bother when what buyers really want is to be able to plug in their surrounds to the nearby wall and not have to pull a 30ft cable around the room perimeter.
As far as the stereo hi-fi folks go, IMO the main reason is the fact that it's a gear hobby. People like buying boxes and connecting them together with all kinds of cables. It makes you feel like you're building something. That and market inertia, fact is that it's an aging conservative market. Many if not most younger people getting into audio honestly just go straight to studio monitors for stereo music listening. Or stick with headphones.