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Why is that?
Three reasons.
First, installations that merit advanced speakers generally have structured wiring, and that wiring generally does not include line level. After our living room was wired speakers such as Dutch & Dutch and Kii came out, and I wondered if I had been a dumbass to not specify a line level cable leading to each speaker location. (That might have added a couple hundred bucks then, but a retrofit now would be well into 4 figures.) I asked around to local CEDIA installers, and all but said they’ve never installed line level cable at all speaker locations in any residential install. The exception was the person who did an install at a home at the time owned by Usher, and ran line level (only!) in his home studio.
Second, the inside of a speaker cabinet is kind of a rough place. Why subject circuitry to that?
Third, there’s more chance of grounding issues when different components are on different circuits.
My preferred approach to active multiamp’ed speakers is outboard amps, a la Linkwitz, NHT xD, JBL M2 and 7-Series install, GGNTKT, etc. Neumann’s flagship does best of both worlds, with an electronics pack that can be mounted to the speaker cabinet or removed and racked.