I guess the way we look at polar plots is quite different. For me the only reason to even consider them is for a quick overview of directivity characteristics and nothing else-- SPL plots are just much clearer for precise information about what's happening at every angle. My problem with non-normalized polar plots is that when evaluating speakers with notable peaks and dips in the frequency response, they make it look like there speaker has a directivity problem, when this is often not the case.
Those in favor of non-normalized plots appear to like having the polar plots tell them something about the frequency response of a speaker. But my impression, both intuitively and from reading comments on ASR, is that most people look at polar plots for directivity. I may be wrong, but this is my anecdotal observation.
To use one of my own set of measurements as an example that stood out to me a while back, here's the Sonos Faber Sonetto II:
View attachment 114667
This isn't exactly the prettiest spin, and even the DI lines suggest mediocre soundstage performance (which I knew wasn't the case subjectively). This is partly a weakness of the spinorama not prioritizing horizontal information in the DI curves. Indeed, if you look at the non-normalized polar plot, at a glance it gives the impression of serious directivity issues (smoothed here to 1/6 octave for clarity)
View attachment 114675
If you
only have the spin and the above non-normalized plot, people will see the dips between 1 and 2k and dismiss the directivity performance immediately.
But the
normalized plot shows that horizontal directivity is actually quite well controlled, other than the narrowing about 6kHz(not necessarily a bad thing anyway). In fact, this speaker actually had some of the best waveguide-less directivity I've measured:
View attachment 114678
Indeed, subjectively the soundstage performance of this speaker was impeccable. It's just the tonality that was off.
The other problem with non-normalized plots is that it is often hard to compare among different sources because their appearance can vary quite dramatically depending on your reference SPL. Because of some rather large FR dips and peakspresent at every angle, the non-normalized plot can also look like this:
View attachment 114679
Further muddying the picture.
In the absence of other measurements, non-normalized plots obviously tell you more information. But with speakers like these(and we've seen quite a few speakers with bad FR but good directivity!), puzzling directivity properties out of a non-normalized polar plot requires so much scrutiny as to be effectively obscured. But if you already have non-normalized information elsewhere, the normalized plots instead give a clearer and more intuitive look at directivity.
But again, if it were just me I'd stick to SPL plots...