[CUT] As a licenced product, where the licence is a fixed fee, that’s how they make money… they make no extra money based off the cost of the device implementing their software. The reason (IMO) DLBC is currently only available/confirmed on super high $$$ AVR’s is that until recently, it (Dirac) was a super niche offering. And the ultra expensive, niche brands often cater to people seeking that bleeding edge tech, and implement it first.
What Denon is doing here is opening up a huge new customer base/segment for Dirac to make potentially a ton of money off of. No way they are not looking to capitalize on that.
The only way I could see what you’re saying becoming a factor is if Arcam and the other premiere brands currently offering the “upgraded” Dirac features have an exclusivity deal with Dirac on them - all signs point to that not likely being the case, and several signs directly indicate otherwise.
Just my 0.02 (which is about all the money I’d bet on it either way, as I am a humble public servant, and I need that 2 cents to pay for these upgrades).