Thanks for taking the time to measure them and provide your comments.
I feel your evaluation is overly critical considering the speakers' intended purpose. If you had taken into account the entire package and what we offer, the perspective might change significantly.
This speaker wasn't designed to be an SPL champion. If you're seeking something that can play very loud and powerful, we have speakers that excel in that aspect.
The A10 was intended as a compact speaker suitable for small to medium-sized rooms, capable of standing alone without a subwoofer and delivering music at respectable SPL. Our aim with the A10 was sound quality over quantity, which is why we opted for a sealed construction.
Mastertunings are a significant aspect of our active speakers, which unfortunately you haven't tried or mentioned here. These would have addressed your issues with the speakers. Mastertunings can substantially alter various aspects, and it's not merely basic EQ adjustments that we apply. We also offer tunings that optimize performance in the crossover region, making them more nearfield optimized, as some customers use them as studio monitors. Flexibility and the ability for our customers to choose have always been very important to us. That also allows us to go to extremes like this, without being set in stone.
Regarding the 0.2dB difference, I don't quite see the concern here considering the industry standard, even for much more expensive speakers. Drivers, even those as sophisticated as the Danish-built Purifi, have tolerances.
Customer feedback indicates people are very satisfied with the design choices made on the A10. Most individuals are pleasantly surprised by how powerful they are for music playback, despite our marketing statements advising to "be realistic with expectations." As a consumer-direct company, overselling them would result in more returns, which can be quite costly for us, so would be a very bad business decision ;D