I just acquired a set of Iotas, and ... I can hear how they may not appeal to the tough crowd here. Low sensitivity (84 dB? Anyway, you better have a fairly muscular amp), weird off-axis sound at times (planar tweeters?), NO bass below 60 hz., apparent emphasis/de-emphasis of certain frequencies to achieve a 'euphonic' result, and they are clearly not meant for anything other than small room or desktop usage*.
But I have to say -- despite not even being broken-in yet, these are really fun speakers; last night I played album after album, until the wee hours. Haven't done that in ages.
To paraphrase Charlie the Tuna -- "I don't want speakers with good sound; I want speakers that sound good!"
(Wish there was a scientific way to measure 'fun' in hifi gear!)
*I live in a tiny studio space.