I guess this pre-amp/processer as was designed for the "money is not an issue" crowd of buyers. As noted by Amir, the "10" series model appeared to sell in the $15K range, while the next version up in their chain, the "20" series sold for about $19K. I was checking out some YouTube searches on this processor to get more familiar with it. I stumbled across a video by Steve Guttenberg from 2015 when he praised the "20" series processer for its performance in a theater setting at an audio store with Focal Electra speakers and JL Audio subwoofers. Again, take that with a grain of salt because that's just one person's perspective. At this point in my life, I'm done with home theater. Focusing only on 2.2 setups and 100% happier. If you think 2 channel audio has a grip on your wallet, then consider all the costs in staying current with a full home theater setup. That's where one can continue to drop huge amounts of cash because of all the changes and developments that occur in home theater every two years.