Pretty much nonsense. "Zero loss of content" is only important for computer code - so if you are a computer, you should be concerned.
All systems operate in the real world. A mathematically lossless playback originating in your computer will accumulate errors once it reaches your playback device. I did an order of magnitude analysis of this upthread and came up with these values for distortion for various codecs:
Mathematically lossless: -180dB
MQA: -120dB
Great lossy codec: -60dB
Errors in the first two are beyond our equipment's SNAD. They can't physically be reproduced, much less heard. Therefore, they are both lossless to the listener - which has always been MQA's DESIGN INTENT.
"Lossless to the listener" is still misleading. You're still losing data, so it's lossy, not lossless.
One major quality-assessment metric of a lossy compression algorithm is to what extent the result is indistinguishable from the original by humans. Just because something happens to be hard to differentiate or indistinguishable in certain contexts doesn't mean you can now call it lossless, because you're losing data... so it's lossy.
And either way the point is practically moot because MQA is applying a "deblurring" transformation to statistically-assessed music anyway, so you're not technically getting the original regardless, but rather some new version.
But I'll cut right to the chase here - what would your defense of this claim be (I extend the same question to Amir):
Using a unique ‘origami’ folding technique, the information is packaged efficiently to retain all the detail from the studio recording. While MQA retains 100% of the original recording, an MP3 file keeps just 10% of the data.
What do you believe this claim is saying?
Do you believe the layperson would interpret it the same way? How do you honestly believe they would interpret it?