The fundamental issue for me with the PS Audio FR30, heretically, is not the measurements. I think that bottom line, they do not think that measurements are the top priority. One only has to read the things that McG has said in writing about the speakers. First, he generated a specific type of bias by calling them "IRS killers". This is clear the expectation bias he wanted. Very few people had heard in person an IRS system but almost everyone with a cursory reading of "audio" knows them as "legendary", for many reasons. McG owns a pair and over time they were the best ever, then he changed the woofers, they became the best ever, he changed the crossover, they became the best ever, he used miniDSP with them, oops, that is digital issue so it escaped from him and quietly shut that conversation down. When he announces they will be IRS kilelrs, he sets up everyone that he knows and this they will be better. This is marketing.
He also introuduces them at $30k. If you again read what they say, including by Chris, they compare them to Wilsons and I think a Magico model that are slightly more expensive than the FR30. Again, he is positioning them, or creating an expectation, that they will be "better" than them (IRS killers at similar price). They never mention Kii or D&D or other speakers. Their target audience is those that buy Wilsons.
Their launch price is $30K. This anchors the line from PS. Newer models will be "expected" to be less pricy than $30k. People will see them against this anchored statement. How close in sound to IRS killers?
It is really "brilliant" marketing, and the is why I don't think that measurements are the top priority to them. They have to be perceived in the ballpark of those others and given the label, McG expects this to be a winning proposition.
This is why the squiggles in high frequency are relatively less important. Most people, especially those in the target audience, cannot hear above 12 kHz or about. Even people under the age of 40, have a hard time hearing frequencies above 12kHz, unless unmasked and at sufficient SPL. Very little music has that. Thereby, the very high peak is irrelevant. It will be the performance from the bass to around 8kHz that will matter. And as long as they can sound similar to Wilsons, PS thinks it is a winner.
Lastly, McG has fully committed to DSD. This means that it will be impossible for him to launch a set of speakers with DSP, digital input and amplified. He cannot say on one hand that DSD is the best and then have a AD-DA inside his speaker. Even he knows he cannot have that inconsistency. Also, his P&L probably shows him that over time he is likely to be making more money with electronics than with speakers. This is why he will "invest" in the studio, spend huge amounts of money there but NOT buy a Klippel NFS. The studio helps him say that DSD is better, he puts his money where his mouth is, and continues to sell his electronics.
Again, in the market of Wilsons, active or DSP and active speakers do not compete. He is choosing WHERE to compete.
It is all MBA style issues.