Vasr
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- Jun 27, 2020
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USD $499 MSRP, with a street price of $389.
What a cheapskate..
If Topping or SMSL were to clone this feature set (not clone the Intellectual Property) with Dirac licensing, they would probably be able to bring it to market around the SHD pricing around $1200, max $1500. That would be the price without a premium for the brand or the high margins required for NAD marketing costs.
But whether I would pay that much relative to Denon or other mass market brand AVR/Streamer is a toss-up.
NAD is going after the Naim Uniti Atom or the Mytek Market and they have done a good job of selecting a set of features and build that differentiates it sufficiently from others so direct comparison is difficult. So, I am not surprised at its pricing. But if aiming for the brand-conscious audiophile consumer market, they missed on SQ and glitch-free operation. If I was in that market, was brand and looks conscious and willing to live with its compromises, I would consider it at $1800-$2000 street price as an alternative to Primare L15 Prisma. But it would be a tough decision based on emotional attachment rather than a rational one.
I am really not in the target segment for this unit.