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That's been a long standing marketing approach for some companies. AR did it to include their amp and turntable. McIntosh dealers would push a complete system (sans record player but with nice FM tuner). B&O.Unlike most high end audio companies that specialize in just speakers, or just electronics, Linn does both and with the expectation that dealers will sell entire systems of their brand to their customers.
At the 'high end' Mark Levinson always wanted to sell a 'systems' approach--at least from amp to speaker (MLAS, Cello, and his 'bargain basement' Red Rose). Mark never made a record player but would sell you a MC cartridge. He once toyed with the idea of selling refurbed top tier Nakamichi cassette decks and real time cassette duplicates of recordings he'd made on his superduper Studer A80. Nothing came of that idea, at least as far as I know.