What
@Jon AA said - the DI curves are useful for checking timbral trends, EQ-ability, and to some extent soundstage cohesion, bit they are not totally reliable for soundstage width.
For this I prefer looking at the regular horizontal SPL plots, or at least the polar maps/contour plots. You can see that the JBL is:
1) radiating significantly more energy to the sides at high frequencies. At 70 degrees and 6kHz, The R3 is down about 15dB, compared to 10dB for the JBL. That means reflections at this angle and frequency are nearly twice as loud on the JBL. Overall the JBL maintains significantly more energy out to 10kHz.
2) The JBL is also more timbrally 'flat' off axis, where the KED tilts down. Two sides of the same coin but I view this as the off axis being more timbrally similar to the on-axis
3) I think the JBL is also just smoother off-axis overall, though I guess the preference score disagrees?
But of course KEF has the advantage in the vertical department.
I'm not saying the KEF isnt as good as the JBL mind you - I love the R3s and they're my go to recommendation in the price range. Just that to my eye, the JBLs are roughly on par, especially if you gravitate to wide horizontal directivity, and I'd assume I'd have to listen to tell which I like more.