DanielT
Master Contributor
Yep, that's it. In addition, peer pressure, to fit in. If others say something, we adapt. Here's a classic social psychology experiment:Totally agree! I have a degree in computer science, but when I started the hobby I didn't know much about audio. And when switching components I heard differences (differences that didn't exist). Ear+brain is very powerful. I was not aware of psycho acoustics. So my thought was that maybe we are not able to measure everything yet. That view on the matter is confirmed by almost all 'reviewers'. Audiosciencereview explaint it all to me. But I also understand why a lot or even most audiophiles fall for the subjective side.
In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.[1][2][3][4]
Developed in the 1950s, the methodology remains in use by many researchers. Uses include the study of conformity effects of task importance,[5] age,[6] sex,[7][8][9][10] and culture.[5][10]
Asch conformity experiments - Wikipedia
en.wikipedia.org
So if you're on a subjectivity forum and everyone says you'll hear a difference with cable X. You're testing the same cable, what do you write about it in that forum? Pretty obvious what kind of comment it will be.
Then add that if you buy something expensive, you must justify your purchase, of course you think it sounds better.
Edit:
One of the pairs of cards used in the experiment. The card on the left has the reference line and the one on the right shows the three comparison lines.
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