If you cannot hear the utter superiority of reel to reel , it is because your system is not resolving enough
I admit being lost when it comes to some of the business strategies out there. It should be noted however that most often than not , a company would be really losing money but is allowing its owners and founders, a more than wealthy life or/and lifestyle. That is one of the often overlooked realities of business and companies: The net results from the outsider POV is that of a"losing" companies accumulating losses. From the point of views of some owners and sidestepping the serious ethical questions, they are living off the company , earning a serious salary, having their houses, cars, loans and travels paid by the investors and even, perhaps saving serious money for when the well runs dry or the business model reveals itself to be unsustainable. It could be interesting to have an idea of what the compensations of the people running those companies are. That would include those CEO being paid $1 a year but whose cars (plural) , houses (plural), apartments (plural), vacations homes (plural), private jets.... lives in totality is being taken care by their money-losing companies as part of their work contracts...
OTOH there are companies with Well mapped-out plans to grow their customer base then to become profitable. Amazon did just that and it looks they are here to stay and dominate in ways that are unfathomable. I don't know where Spotify fits.
To be back on-topic. Physical media are a thing of the past. Some of us cling to our past and to the physical media that defined it. They are the minority and are being left behind. Of course there will be suppliers to serve that minority , the market in general is dying with those last and aging (dying?) customers ....