Come on ... This is not about the advertiser & publisher financial interaction, as you are very well aware of. Instead, this is about what the advertising companies want us to do. They want us to pay attention to their ads and to buy their goods or services. And they are investing an amaaaaaaazing lot of money to reach that goal.
with regards to YT I don't care what the advertisers want, I care that the content creators get paid. Specially I'm talking about the small to midsized creators who aren't working directly with advertisers and baking paid promotions into their content.