I think it is a combination of many of the reasons mentioned here. Like most things there isn't just one reason.
To group many of the points already made (maybe with a new one or two)
- some people like their sound with a bit of 'color'
- some don't enjoy the super 'clean' or 'accurate' sound that is embraced by active speakers.
- if you have a system you like already, it is difficult to scrap it all and start again with just speakers with built in amps.
- for some people, audio components can be little works of art in their room
- the dreaded hiss
- running speaker wires is easier than running power cords to many locations.
- it can be nice thinking/knowing that an amp you buy, with a bit of upkeep, can still be going decades later.
- some like amps they can repair if needed.
- the generation that uses their phone for a source and doesn't have elaborate systems already is embracing active speakers in the lower end market.
- I don't want to control my speakers with my phone or PC. I want to flip a power switch and spin a volume knob.
- there aren't as many components to sell so reviewers and sellers aren't going to push them
- what upgrades can places sell for active speakers? If a pitchman or a shop sells a regular system there is a lifetime of cables and lotions to be sold for them.
- the youtube infomercial hosts aren't going to gush about active speakers because their fans might revolt
- I really enjoy the sound of my passive speakers, why would I want to scrap that? You may be able to guarantee me the new setup will be more 'accurate' but you can't guarantee me that I will like it better.
- if I just buy active speakers then how can I brag about the synergy that my system has and how that makes it better than other people's systems? Everyone that has the same speakers would have the same sound.
- to switch to active speakers for some would require doing a 180 turn on all that they have believed and said about audio and the importance of each component as well as the magic instilled by each component.
- Passive speakers can't be bricked by a firmware update or 'no longer supported' by the manufacture and stop working because of that. Two of my amps have been working for over a half century and should be working for a long time to come.
- a lot of active speakers look really 'industrial' or 'plastic'
- for some the 'what are you stupid' attitude they get from the active speaker fans just makes them dig in their heels more.
- the Paul McGowans of the world, generally, seem like a more fun type to hang out with (see 'what are you stupid' above) (see also "but often arent as discerning as we up in here." comment in post #46 about those that don't buy good enough active speakers) so a lot of people will continue to listen to them. Very few 'technical' videos about audio are engaging beyond their content.
So, just tackle all of those, and the ones I missed, and active speaker sales should take off.