1000 bucks for stereo DAC, that makes my expensive Merging (Swiss) converter cards actually a better value, kinda funny.
They clearly aim at people that don't mind overspending on these things. There is one YouTube guy (Chinese but he's in Canada) that has only rich friends.. for them 1000 bucks is like a normal persons 100 bucks.
And there are plenty of people out there that just spend 1000 bucks on a DAC for fun or to compare it to their 10000 bucks luxury brand.
If I had the money I would overspend on these things as well for a nicer design or better components even if there is no measurable difference to a 300$ DAC.