their business model is for consumers to float them short term loans for a few percent off of products that they won't deliver for months. they continuously stock some products that are loss leaders or they have had enough runs of to make a small profit. example is the hd6xx that is one of their main revenue sources now.
their sell to manufacturers allow them to break map on slightly renamed product like the 6xx, he4xx etc is that the site isn't generally viewable without an account and that the product names are different, that said, they don't buy for that much less than the average high volume retailer, they just break map and buy in higher volume (for stocked products).
they are also living off of venture capital, which allows them to take on loss leaders
they spend a ton of that on things that are useless at the moment though, like office leasing and nepotism.
their sell to manufacturers allow them to break map on slightly renamed product like the 6xx, he4xx etc is that the site isn't generally viewable without an account and that the product names are different, that said, they don't buy for that much less than the average high volume retailer, they just break map and buy in higher volume (for stocked products).
they are also living off of venture capital, which allows them to take on loss leaders
they spend a ton of that on things that are useless at the moment though, like office leasing and nepotism.