Between doing schematics and laying out boards and researching suppliers and screwing up the first design and having to do it all over again—while at the same time buying a new scope and other assorted test equipment, getting prototype parts, doing research online, etc, it always seemed like I was running out to the garage (where the workbench was).
“I’ve got schiit to do,” I’d tell Lisa, and disappear.
She’s endlessly patient, but one day, she’d finally had enough. “Why don’t you just call it Schiit?” she shot back, crossing her arms.
“Call what schiit?”
“The new company. You’re always saying you’ve got schiit to do. Why not just call it Schiit?”
My guess is the extra publicity of people talking about it and nobody is going to forget the name or confuse it with another company. Even searching for the regular spelling brings them up as a result.Does anyone know why this company chose such an, um, interesting name for itself? Neither of its founders is named Schiit.
Yes, that is our name. Shih-tah. It's a proud German name, host to a long line of audio engineers who slaved away in crumbling Teutonic fortresses as lightning lashed the dark lands outside, working to perfect the best amplification devices in the world...
Or, well, no. Yep, Schiit is our name, and it's pronounced, well, like "hey man, that's some really good Schiit!" And now that we have your attention..
"Hell, the word was meaningless for, what, 80% of the world that didn’t speak English? And if you spelled it funny, it could sound vaguely German."It sounds Germanic/Nordic, which they have so far kept up in their product names.
Yeah here in Aus shih-tah is literally slang for the toilet (shitter) and not considered appropriate to use in most circumstances.What can be funny in one place is unprofessional in another, and probably downright offensive in some international markets.
Interesting, I thought Aussies were pretty sweary as a rule (so don't take offense to it easily), or is that just a bad stereotype? Your tennis chap certainly doesn't seem to try and live it down. I don't think anyone will pronounce it shih-tah anyway, they will just pronounce it schiit.Yeah here in Aus shih-tah is literally slang for the toilet (shitter) and not considered appropriate to use in most circumstances.
Well of course it depends on the company and the circumstances... but yeah, generally a stereotype. Sydney and Melbourne in particular (the largest cities) are very multicultural.Interesting, I thought Aussies were pretty sweary as a rule (so don't take offense easily to it), or is that just a bad stereotype?
I agree... even though the name is a little amusing, I wouldn't buy anything from their brand personally.This kind of thing could be detrimental to a company trying to gain a foothold in those places.
Sadly, it only takes a few bad apples to give the wrong impression.Well of course it depends on the company and the circumstances... but yeah, generally a stereotype.
I would buy something, if it serves my purposes. The worst I can say is it is childish, but that is only my perspective.I agree... even though the name is a little amusing, I wouldn't buy anything from their brand personally.