I think it's their profile, for a increasing amount of people ASR and being ' objective ' has become a key part of their identity, so a company like PSA kinda ' attacks ' their ' self ' .And they're far from the only ones. Given how pervasive it is, I'm not sure why, PSA in particular, gets so much heat here.
This explains a lot of what goes on online and to a reasonable person seems kinda wack . It's down to identity and how we project ourselves imo .
You , like me don't really use these exterior things to form our self image..
What amuses me is this is not ' objective ' behaviour, and more over the lack of self awareness that must be present to enable these identity crisis episodes to go unchecked is another thing that undermines the validity of this self image.