This is a coincident as just a few days ago I was wondering the reason for continued existence of Oppo. Their main claim to fame originally was handling DVD upscaling/decoding correctly. At that time, many did not. Then came the Blu-ray and they used a much faster SoC (processor), leaving everyone else in the dust in disc start-up which can be very long with Blu-ray. Over time of course, importance of DVD went away and other companies used faster processors just the same. All of a sudden, the appeal of a player that costs hundreds of dollars more than mass market ones went away.
Yes the enthusiasts still cater to them but take away the larger market out there and the volumes become too small to sustain the business.
It is amazing by the way that they are going to continue supporting the customers. That is something I have not seen. Kudos to them.