@MattHooper pictures please!
Ok, sure. Here you go.
The first pictures show my Thiel 2.7 speakers set up (in ebony) in the home theater/listening/living room.
You can see the projection screen to the right of the images. The screen is very large, almost the size of the entire wall, however it uses a 4-way automated masking system that changes the image shape depending on the aspect ratio of the movie (e.g. widescreen, regular, or old 4:3 shape), and can change the size of the image as desired. So the screen wall is surrounded in black velvet. To make the home theater speakers blend in (I use Hales Transcendence L/C/R speakers), I had custom black velvet covers made for each, and their stands. So they visually tend to blend in with the screen wall, and completely disappear with the lights out, so all you see is the image, no technology. I made the first few feet under the screen black velvet as well, to give a sort of "stage" effect that the L/C/R speakers are placed. To me this gives a more cohesive, deliberate look to the screen area, rather than the "speakers placed randomly on the floor around the screen" vibe. Plus it makes the speakers disappear even more, visually.
The room is done in a dark brown scheme for the rug, sofa. And the ceiling was a special design: we built a drop down area for most of the ceiling that not only holds the room lighting, but conceals a bunch of acoustic treatment (done with an acoustician). That drop down ceiling is actually stretched dark brown fabric, even though it looks like a solid ceiling. Dark fabric is better than almost any dark paint for rejecting light reflections, due to the structure of the fabric catching stray light (I didn't want light bouncing from the ceiling back on to the screen to wash out the image).
Thick brown velvet curtains are draped in the room corners to the side of the screen, for nice aesthetics. But in fact they hide behind them thinner black velvet, acoustically-transparent curtains, which can be pulled out along every wall surface in seconds. So I can have my light, cheery wall color for day and hanging out, but turn the room in to a "black box" for watching movies where the room completely disappears. It's very transporting and immersive!
Finally, there's surround speakers on the side and back walls, and the projector itself is hidden behind the big sofa. It's on a telescoping lift that, on command, lifts the projector up over 6 feet high for projecting moves, and then it sinks back down hidden behind the sofa again when powered down.
Originally my old listening sofa was against where the projection screen wall is now, facing the bay windows, with speakers set up near the bay windows, which made aesthetic and ergonomic sense. I had to switch the seating 180 degrees in order to use that wall for the projection screen, making placing of my 2 channel speakers more challenging (can't block the room opening, so limited position options). Fortunately I'm ok with the compromise, still like the looks, and the sound has been great. I like speakers pulled well out from the back walls in any case.
Also, one of the things I like about the shag rug is that the speaker cables are completely buried, so they become invisible. (I don't like seeing cables).
This is with the Thiels replaced by my Joseph Audio Perspective speakers (I switch between the two sets of speakers as I feel like it):