Absolutely, really appreciate you saying that in the end as a qualifier, I wish more people who do the same. For those (like me) who cannot tell a difference, there are at least two choices. That is 1) go with something else so you don't pay the premium that comes with Anthem ARC or Dirac Live, or 2) look at measurements from a credible, unbiased source (sadly I couldn't find any), or do your own measurements (as I have done) and evaluate it to convince yourself if there are differences that should result in "better" sound quality.
Also sadly 2) is not practical to do, its not hard to do one (Audyssey XT32 SubEQ HT in my case and Dirac 2 channel trial version), but very difficult to more than that for home users. Regardless, based on my somewhat objective (my subjective perception..
) data, that include my own and those posted by others online, I am convinced claims of AARC, Dirac sounding better than Audyssey is subjective based, no evidence whatsoever to support one claim over another, but ymmv..