The gold standard in headphone and speaker research is subjective listening. Measurements are then correlated with them. So let's make sure subjectivism in that regard is not looked down upon.
In my case, the measurements are the "true north" when it comes to performance of a headphone. What my listening tests do is probe the findings of the measurements to assess their real audible effect and degree to which they need attention/correction.
There is no future in headphone measurements that give you reliable results that you can take to the bank. It cannot and will not exist due to variations in the way headphones are placed on fixture, how people wear them, etc. So no new development is in the cards there.
I hope you are not confusing what I am doing with pure subjectivist reviews which completely go by random listening tests. If they are not using measurements and strict listening test protocols, you can indeed ignore them as useless. I read and watch a lot of these and chuckle when they say X and my measurements show the opposite of X. As do my listening tests.
Your concern about psychological bias was addressed by me in a number of threads. In a nutshell, that effect is very low in controlled listening tests I perform due to large response variations we are talking about. You may have noticed that I do not use any small amplitude corrections where bias factor may be stronger than the tonal effect. When I boost the bass by 8 dB, it would be impossible to make a case that I am hearing placebo effect than real bass boost.
As I said in my recent
video interview, there is no guarantee here. Ultimately there is some variability. Question is whether I can get you 80% of the way there. And I firmly believe I am.
Even with speakers where our measurements are much more accurate I still believe in value of subjective testing. Recently I found a resonance that was clearly audible but while measurements provided a clue, they did not at all ring the alarm bells like my ears did.
Anyway, I plan to write an article on this. For now, please post follow ups to the complaint thread and not these review ones.