I think the great irony of all of this is that I've found measurements are
more useful to understand and interpret for audio than for many if not most other consumer products. And in some respects, they're easier to do in a meaningful way.
The site I write for is a general tech site, and indeed, most of my reviews are about different consumer tech. Speakers are like 10 percent of what I do. Phones, laptops, tablets, smart watches, ebikes, camera's, etc.
I run benchmarks on phones and PCs, but I find they're little useful for the average consumer and describing the breadth experience of what a phone or PC can do and what it feels like to use one. I'm not aware of research out there about preferences for a smartphone relating to a specific combination of performance metrics, for instance. And if a laptop has an awful keyboard and trackpad, that's going to outweigh almost any marginal performance gains it might have over other products in it's category.
But for speakers, you can learn
so much and be far more confident in your purchasing choices when extensive measurements are available. For the most part, they are not multifunction devices. They have acoustics and they have aesthetics. That's it.
To
@MattHooper 's point earlier, understanding measurements doesn't only mean always preferring a specific target, you can also use them to
know which deviations you like, even if you have different hearing deficiencies as Andrew goes into in his video.
The real problem is dispelling the notion that measurements are not adequately descriptive of sound.
FR, directivity, and output capability are like 90-95 percent of it. And even if available measurements somehow miss that last 5-10 percent(which is almost certainly contained in other measurements of distortion, time domain, etc) that's still
SO much more useful than the typical words-only review. My goal is to get readers to eventually pay more attention to my measurements than to the purely subjective portion, because I think it's more valuable.
I've said before that the problem with many subjective reviews isn't actually the descriptions of tonality. I've often found that, if you learn to read through the fluffy language, subjective reviews actually often do agree with measurements, or at least can be explained by them. After all, that's how measurements are correlated to subjective impressions in the first place.
The greater problem is when it comes to
value judgements for those aspects of sound quality and comparisons to other speakers. Like, is this $4000 speaker with the recessed midrange
really better than that $400 speaker that measures more neutral?
I know I was once guilty of assuming that if one speaker was several times more expensive than another, it
had to be better in some way, even if I couldn't quite detect it. That's when words like "rhythmic verve" and "luscious, sprightly microdynamics" start coming out, although I hope I was never quite that bad haha. What's more, once the price tag starts going up, what might've been described as "harsh, abrasive treble" seems to become "I heard details I never heard before!" because your brain has to justify the price difference somehow lol.
I've been working on my "how to understand speaker measurements" article on and off for like a year lol. I think it's about time I finish it.