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I think we need to be realistic about the luxury goods market. Its not about absolute performance, it also includes aesthetics, prestige, pride of ownership, having the money etc. I get a lot of people may not relate to this, but TAD is not aiming at people who are after Arendal Towers. Its more than just fit for purpose.
Its a niche boutique brand like some of those exclusive watch makers or car manufacturers.
Its a niche boutique brand like some of those exclusive watch makers or car manufacturers.