this is capatalism, people make money over and above what it costs them to make
they add some bling and people choose it
I am not sure what the problem is
many many manufacturers overhype their equipment , and people buy it on that basis , there is a legal right to recourse should there be true misrepresentation and malicious intent
at the end of the day Rob Watts is a consultant to chord, not the manufacturer , how he is paid by them I don’t know, do you ?
whether it’s per unit fee, a retainer or a flat fee I have no idea do you ?
he designed a product, they made it, it sold , end of story
whether ASR says it measures well or not is actually irrelevant in commercial enterprise and ah 7 years too late as it was released way back when , this ship has long long sailed , Ferrari 308 are imho a heap of junk, people still bought them because of the name and the looks it is a commercial enterprise and people are still re-buying them go figure ?