$3000+ usd (higher in other countries )
for decent powered 11 channel avr will push more and more people into solutions like Sony's HTA9 and soundbars.
This is a complete misrepresentation of reality, because in fact something else happened.
The fact is that the customers made the decision years ago in favor of the soundbars and not the manufacturers. The remaining AVR fans now have to live with the consequences.
Look back a few years, about 8 years. The end of the AV receiver marriage was heralded, but not by the manufacturers, quite the opposite.
Just as an example, Yamaha RX-V779 RRP €749 (2015 without Dolby Atmos) and RX-V781 RRP €749 (2016 with Dolby Atmos), both good receivers with top equipment, including all channels as preamp outputs .
Devices of this type were on the shelves of manufacturers, distributors, local dealers and also mail order companies, like lead. After just a few months, these devices were drastically reduced in price and the sell-off (less than 12 months after appearing) at prices of € 500 and below lasted for months.
This happened above all in the price range below and up to approx. € 1200.00. The effects were also there in the upper price ranges, but not as fatal.
It was the customers who didn't buy AVRs or bought a lot fewer in the lower price range and thus made the decision.
It is striking that almost all manufacturers got into trouble during this time.
If the sales of the manufacturers in a division collapse so much and a large part of the production has to be sold too cheaply, then 2 things always happen:
1. Will manufacturers adapt their portfolio to the market and reduce accordingly.
2. The cost of the remaining devices will increase drastically.
- There is a lack of sales with the smaller devices, which carried a large part of the development costs.
- As a result, the entire development costs must be allocated to the remaining devices.
- All other costs (material, packaging, employees) also increase due to lower purchase quantities or have to be allocated to lower sales and quantities.