Haha, I would say this is the power of brand value. People wants McIntosh because it's McIntosh.
For myself, I am more of fan of krell. Not the current one but the old one when Dan was around. Back then I could never afford krell gear, now I am slowly collecting old krell gears, because its Kell.
But for Dan's new Amps, they are way too expensive for me.. haha, so just the old krell.