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- Dec 18, 2021
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“Around 2001, after grabbing money for over 15 year they seem to have made enough money and disappeared.”Because some 'golden eared reviewers' say it works and when you buy one or more you bet they will work as expected and the sound will improve.
Not because of any technical reason but because that's how human brains work.
For that reason it 'works' for a lot of people who believe in this (and buy it based on recommendations) and many other 'products' like this.
Unless you actually test it you never know for sure so it is a good thing people send it in and Amir takes the effort to put it to the test.
As a product it works and thus voted great. It really does 'something' and that is change the mindset of owners that bought it and believe in it.
For them the perceived 'improvement' is probably worth it.
No test on ASR is ever going to change minds of the majority of owners who 'heard' the improvements.
It is fun to see them measured and taken apart and will discourage people that want something that really works from throwing away money.
They clearly are not intended for 'objectivists' and 'ordinary people' but is aimed at the folks that believe everything matters. I don't mind if those people get cheated out of the abundance of money they usually own. There are lots more of people praying on that money and do so successfully.
So as a product it is great. It generates money and basically 'steals money from the rich' at very little cost, yet is a waste of money at the same time when expecting actual technical functionality but maybe not if one believes.
The addition of placebo switches was a brilliant move and probably made the seller make even more money. It shows how powerful suggestion is.
Around 2001, after grabbing money for over 15 year they seem to have made enough money and disappeared.
Some disappear, others appear..
Look at the products of this Dutch company Akiko Audio I came across when reading a review on the Dutch audio site hifi.nl (of which I thought they were a serious platform for audio lovers):
Akiko Audio Loudspeaker Tuning Chip
www.akikoaudio.com
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