digicidal
Major Contributor
As someone who began their membership here significantly "under fire" by many, for questioning the veracity - or at least ubiquity of application - of single-sample reviews... I have mixed emotions. The irony that one of the most condescending and defensive voices in that exchange was Alan March is particularly notable. Admittedly, I made two mistakes, which I've hopefully made significant improvements to in the years that followed: 1) I didn't spend enough time considering the wording and specifics of my question/concern, and 2) I made the posts while my account was very new.
However, the response I got from Amir and others - but most vehemently from Alan himself - was that the frequency of manufacturing flaws and/or sample-to-sample deviations was so small as to be safely disregarded. At the time, I was mostly concerned with the potential for "golden samples" or "brown samples" (my term) invalidating good or bad reviews, respectively. While that may be a largley defensible position regarding the likes of individual ICs and/or products from very large manufacturers like DM, Harman Group, etc. - it's clearly not the case with more boutique offerings (even from some long-established brands with mature production lines).
As it pertains to this review's subject device and manufacturer - this appears to be the completely opposite position. That any flaws, inconsistencies, etc. are the fault of the mass manufacturer (Purifi in this case) - which I know has significantly larger volumes and revenues and I would therefore presume also significantly more precise (or at least more automated) QC practices. At the same time, the small volume manufacturer "knows all of these flaws, and can fix them", but then still ships at least two units with significant variations of assembly and performance. So Purifi can easily release products with glaring, obvious problems... but the company that just purchases goods off-the-shelf and assembles in-house cannot possibly have any?!?
I have nothing but praise for the OP review (and reviewer), and while everything has a solution available to a determined, DIY-enthusiast consumer - outside of that limited demographic, precious few consumers are willing to even consider disassembly of a ~$4K purchase to improve performance. Not my business, so not my call, but personally I would rather lose a whole month's revenue to preserve/establish a pristine customer service reputation - than risk losing all of it to retain the profits on a few problematic samples. Even if I was 100% sure it was shipping damage, component failure, etc. Personalities and egos aside... assuming the customer and/or OEM is always wrong, but your own operation cannot ever be - is definitely not confidence inspiring to say the very least.
I should say in defense of March Audio (and against my personal feelings on the matter): Once all of the remediation actions were taken - it seemed to perform quite well overall, and I would expect it to sound good if you got a pair that had none of the issues the review samples had. Whether that is a net win or loss would be up to the (hopefully informed) consumer to decide.
However, the response I got from Amir and others - but most vehemently from Alan himself - was that the frequency of manufacturing flaws and/or sample-to-sample deviations was so small as to be safely disregarded. At the time, I was mostly concerned with the potential for "golden samples" or "brown samples" (my term) invalidating good or bad reviews, respectively. While that may be a largley defensible position regarding the likes of individual ICs and/or products from very large manufacturers like DM, Harman Group, etc. - it's clearly not the case with more boutique offerings (even from some long-established brands with mature production lines).
As it pertains to this review's subject device and manufacturer - this appears to be the completely opposite position. That any flaws, inconsistencies, etc. are the fault of the mass manufacturer (Purifi in this case) - which I know has significantly larger volumes and revenues and I would therefore presume also significantly more precise (or at least more automated) QC practices. At the same time, the small volume manufacturer "knows all of these flaws, and can fix them", but then still ships at least two units with significant variations of assembly and performance. So Purifi can easily release products with glaring, obvious problems... but the company that just purchases goods off-the-shelf and assembles in-house cannot possibly have any?!?
I have nothing but praise for the OP review (and reviewer), and while everything has a solution available to a determined, DIY-enthusiast consumer - outside of that limited demographic, precious few consumers are willing to even consider disassembly of a ~$4K purchase to improve performance. Not my business, so not my call, but personally I would rather lose a whole month's revenue to preserve/establish a pristine customer service reputation - than risk losing all of it to retain the profits on a few problematic samples. Even if I was 100% sure it was shipping damage, component failure, etc. Personalities and egos aside... assuming the customer and/or OEM is always wrong, but your own operation cannot ever be - is definitely not confidence inspiring to say the very least.
I should say in defense of March Audio (and against my personal feelings on the matter): Once all of the remediation actions were taken - it seemed to perform quite well overall, and I would expect it to sound good if you got a pair that had none of the issues the review samples had. Whether that is a net win or loss would be up to the (hopefully informed) consumer to decide.