My guess is partly due to shame, partly due to ignorance respectively. It's very, very rare for an engineer/company that truly believes they have created a superlative product in a given category to be silent on it's merits - that even seems to apply if it's total snake oil and they're going on and on about how great their new power cord is.
At the same time, most consumers (without any means of measuring performance objectively) can only state that it sounds "good" or "bad" - and as such, can easily ignore criticism as noise in either case. If you didn't like the product/brand/etc. those posts are just "oh that must be why - but I've moved on so non-issue..." - and on the other side it's "well, I don't hear it, and I love it - so non-issue...".
I'm not sure there even is a solution to this dilemma. Whether we like it or not, the issues raised by the tests and reviews @amirm has done are clearly a non-issue for the vast majority of companies and consumers... because they've been acceptable for decades in some cases. Not that this isn't a reason to try to hold their feet to the fire and get more transparency (in both the disclosure and signal fidelity sense) - it definitely is. However, when a tiny minority of the market cries foul, while the rest of it dutifully pulls out their wallets in expectation (or immediately begins crafting glowing prose for the upcoming "review")... it's going to be a long process.
Yes, but just maybe AV companies will compete on performance instead of just inferring performance by specifying the DACs.
- Rich