New ASR logo proposal

[voodooless]

Literally?


So, do you mean to say that the meaning of the Yamaha logo is three tuning forks?

In 1898, one year after the establishment of Nippon Gakki Co., Ltd., forerunner of today's Yamaha Corporation, the Company decided to use a tuning fork as the corporate mark, and a design featuring a "Chinese phoenix holding a tuning fork in its mouth" as the trademark. After undergoing a variety of changes paralleling the growth of the Company, the tuning fork mark and the Yamaha Logo was finally standardized.

See: https://www.yamaha.com/en/about/his...8, one year after,its mouth" as the trademark.

 

[Golf]

Well, what icons or symbols a logo is made of is not equal to its meaning.

 

[Hiten]

Logos from first letters A S R is what is called 'ligature' . Not a logo in strictest sense. Old Yamaha does have tuning fork. So does Old Pioneer logo with tuning fork and ohm symbol. Fisher, Linn are very clean easy to understand logos. Once I had Philips Red and Silver metal decal logo, which was beautiful.

Single intial can also be used.
example

One can discard the concept of logo itself and make way for custom font design like sterophile (just for sake of giving example). Most owners are reluctant to change the design as they are suitably well exposed to the public.

Regards

 

[voodooless]

Single intial can also be used.
example

You didn’t have to link anything specific at Pinterest… look at its own logo

 

[Chagall]

Logos from first letters A S R is what is called 'ligature' . Not a logo in strictest sense. Old Yamaha does have tuning fork. So does Old Pioneer logo with tuning fork and ohm symbol. Fisher, Linn are very clean easy to understand logos. Once I had Philips Red and Silver metal decal logo, which was beautiful.

Yes, in the sense the letters are close together it could be called a ligature. But usually in print, ligature refers to combining two letters, for example æ, fl, fi, tt. Not exclusively initial letters.

Logos from the initial letter are called initialisms or more commonly abbreviations. BBC, IBM, CNN, BMW

 

[Chagall]

Some very preliminary simplification of the current logo. I haven't done any research, so something similar may exist already and would need to be changed.

Larger sizes are just to see better, Draft logos are the exact display size while watching on desktop.

Is it too much for you guys? Sheep got lost, that's for sure.

 

[Mart68]

Some very preliminary simplification of the current logo. I haven't done any research, so something similar may exist already and would need to be changed.


View attachment 348667

Larger sizes are just to see better, Draft logos are the exact display size while watching on desktop.

Is it too much for you guys? Sheep got lost, that's for sure.

I like the sheep but if it's going to change then I do like what you've done there.

 

[melvinjames]

How about a riff on this LOL:

 

[Hiten]

I like these two. Bottom one can be flipped vertically so center imagge looks like A. Three Small dots can be converted to somethnig meaningful...
...like electrons or speech balloon etc. ?
regds.

 

[Esprit]

Some very preliminary simplification of the current logo. I haven't done any research, so something similar may exist already and would need to be changed.


View attachment 348667

Larger sizes are just to see better, Draft logos are the exact display size while watching on desktop.

Is it too much for you guys? Sheep got lost, that's for sure.

I'm a boomer and I see something else in it

 

[Puddingbuks]

This is what my AI tool suggested:

 

[Golf]

Some very preliminary simplification of the current logo. I haven't done any research, so something similar may exist already and would need to be changed.


View attachment 348667

Larger sizes are just to see better, Draft logos are the exact display size while watching on desktop.

Is it too much for you guys? Sheep got lost, that's for sure.

How about widening the sectors of SCIENCE and REVIEW, as they have to host more characters than the AUDIO sector? And flipping the words, too – for better legibility?

 

[Rewind67]

Hi—I’m also an art director (25+ years), and have worked on corporate branding for large (global) companies.

I didn’t get through this entire thread yet (will get back to reading after this) so forgive me if this has already been pointed out, but: design will never please everybody.

If you try to make everyone “happy”, nobody will be happy with the generic or incoherent results. This is why corporate branding isn’t a free-for-all asking everyone in the company to pitch in their two cents.

I appreciate the initiative, spirit, and skill of the OP. The proposals are certainly contemporary-looking work. It’s the client-approval path that seems off the rails to me. Ultimately the client is Amir. Pitching this to him by PM would have been more efficient.

I enjoyed the comment that drew an analogy between engineering and design. Both are problem-solving, but each in their own sphere of reference.

Design is fundamentally subjective, so it’s interesting to see it discussed in a forum that’s devoted to objective analysis.

 

[Chagall]

How about widening the sectors of SCIENCE and REVIEW, as they have to host more characters than the AUDIO sector? And flipping the words, too – for better legibility?

View attachment 348704

Sure, but the legibility is the problem in both cases. I wouldn't widen "science" and "review" - all three parts are equally important

 

[Golf]

all three parts are equally important

That is why I would want the letter spacing of all three words to be the same

 

[Chagall]

Hi—I’m also an art director (25+ years), and have worked on corporate branding for large (global) companies.

I didn’t get through this entire thread yet (will get back to reading after this) so forgive me if this has already been pointed out, but: design will never please everybody.

If you try to make everyone “happy”, nobody will be happy with the generic or incoherent results. This is why corporate branding isn’t a free-for-all asking everyone in the company to pitch in their two cents.

I appreciate the initiative, spirit, and skill of the OP. The proposals are certainly contemporary-looking work. It’s the client-approval path that seems off the rails to me. Ultimately the client is Amir. Pitching this to him by PM would have been more efficient.

I enjoyed the comment that drew an analogy between engineering and design. Both are problem-solving, but each in their own sphere of reference.

Design is fundamentally subjective, so it’s interesting to see it discussed in a forum that’s devoted to objective analysis.

Of course, you are right if this was a pitch. Agency pitching rebranding to a telecom company by asking their users what they think would be mental

But this isn't the case here, it's not about efficiency, and it's not about if anything changes in the end. It's more about the process than the result and having a few laughs in the meantime Amir can certainly gain some insight into what people think, and that also isn't something to discard.

 

[formdissolve]

Nice work! It's a little too "edgy" and car logo style for my tastes. It doesn't really convey much about the theme and ethos of site.. but the current logo doesn't really either, so I'm glad someone is using their art skills for something!

 

[Salt]

I'm a boomer and I see something else in it
View attachment 348675

What's wrong with this association (asking for a friend) ?

 

[gsp1971]

Hi @Chagall ,

V1B looks fantastic to me.

I think it might attract a younger audience to the site.

Great effort.

GS

 

[Golf]

OK – here’s something super simple and abstract.

Among the three color variants in the second line there’s even a Make America Great Again version: the one on the right

PS: We must never show this to Deutsche Bank, of course