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Some reasons may come to mind after reading/watching the results produced by some reviewers.But why can the same measurements that confirm a speaker's excellence to its designer not also confirm its excellence to a reviewer?
In a recent video, a reviewer labelled his talk as "today's show". Therein, he proceeded to indulge us with lots of emotive language: "tiny box", "not that many sealed box subwoofers", "adequate but lacking", "you gotta try", "straight shooter", "the synergy", "wow", "zero effort to make them play nice together", "completed the sound", "it was magical", "this thing has the ability to disappear", "this is the ideal subwoofer for people who don't like subwoofers", "it really did complete the sound of the speaker", "it's like it was supposed to be there all the time", "whatever it is going on down there it's really good", "it's got speed and detail and you can hear each note", "no booming, no thickening", "seamlessly blending", "I was shocked...I really didn't see that coming", "the soundstage gets deeper and more dimensional when you're using a subwoofer, it just does,...I was totally in", "the recording is a phenomenal recording", "here sound is like it's right there", "instrument just pops out of the speakers", "the ... is an over-achiever, a serious over-achiever", "bass extension down to about 40Hz, that's pretty impressive", "pitch definition and musicality, that's its real strength", "it's working on a different level", "this is more about playing music", "so freakin' tiny and beautifully finished".
A decent set of measurements would simply have showcased the capabilities of the product being reviewed, within its form factor and budgetary restrictions.