Yes, the looks. I am particularly fond of Luxman. I have a PD-444 turntable I am really fond of. I want to like this amp! Which makes it even more disappointing.They are doing as everyone else is doing. There are no checks and balances as far as noise, distortion, etc. in this industry We see how JA concludes with praise for measured performance. Likely majority of people just run with that as does the company instead of looking and comparing measurements to others. So why change or do better?
Now the looks, everyone sees that so much investment is put in that.