The video is boring, but the guy has a point. There is objective right and subjective right, and the link between those is not 1 on 1. But objective right points most often to that the chance that it's subjective right is much higher than when not objective right. And measurements tell a lot, but not on subjective factors of the individual person. But there is also a lot of snake oil gibberish in the video also. But it's nice that also that kind of people start to recognise the big value of ASR and the measurments and methods of measurements of Amir & Co.