In the nearfield you are closer to the radiators, and so they are proportionally louder compared to the reverberant field. Direct sound is proportionally more important in this case. As the nearfield comes closer you are effectively wearing headphones, where the reflected sounds of course don't make much of a difference.
This is all academic of course, a speaker should have a smooth direct sound at the very least.
I wonder what the spinorama is like on these guys