By the way, it's interesting that over the past few years, most of the arguments about LS50 passive vs LS50W have centered around the amplification and DSP magic. Lots of people (including myself at some point when I was dumber, I'm pretty sure) have claimed that the LS50W is better than the usual LS50 for something roughly like "KEF knows its hadware best, so it can match the amps perfectly to the Uni-Q's woofer and tweeter!" but that the LS50 can maybe live up to the LS50W if you have a super powerful fancy $10,000 amp.
But by now, it's clear the answer for why the LS50W sounds better is the most obvious one: it has the better frequency response. Unfortunately there isn't much in the way of high-resolution data for both speakers, especially from the same source, but even then it's pretty clear KEF "tidied up" the LS50W's response. From Hifinews:
Forum member
@Erik had previously posted this comparison from hifi-test.de reviews:
And here's my own capture of the LS50W (only out to 60 degrees, and no bass, but shows a smoother on-axis albeit with more of a tilt).
Most notable is that the low-mids scoop is cleaned up, and the upper mids through treble are significantly better balanced. There's still a scoop around 1.6Khz, but it's a lot more innocuous as its now the biggest anomaly in the frequency response and cleans up in the off-axis response. So KEF probably sacrificed a bit of DI smoothness for a cleaner PIR. The tilt can also probably be accounted for a bit with the app if needed.
Once again, frequency response is king.