If I am reading the cart numbers correctly, it seems competitively priced even for US buyers. (The version with standard buffer comes out to about $1300 shipped for me.)
On this forum, Apollon seems to garner praise for neatness and build quality. I also like the switchable balanced/unbalanced inputs. Almost tempted to take a chance that the NCx500ST won't ever need factory service....
Not sure what you consider competitive, but the US-based competition is $200-$300 less than the Apollon.