wel, if i see the design i see why. The driver is the Dayton Audio PS95-8 speaker, a midtweeter that needs a woofer below it (crossed at 200Hz or higher). And it's also a very cheap midtweeter that cost 20€ and has a bad reputation in diy land. The cabinet is also very unfit, as the driver has specs for a sealed or aperiodic vented cabinet, not a reflex. And it's build in cheap mdf wood, it doesn't even look like real quality mdf from the pictures. So that price is a bit crazy and put the expectations to high i think.
If you want such a speaker, there are free plans availeble for much better drivers. The price to build it will be way cheaper than this kit (even with cnc and with plywood cabinets). Look at the minionkens of Planet10 with the Mark Audio Alpair 7MS driver or so if you are into this kind of speakers. And if you are into multiway kits, the C-Note or the Overnight Sensation kit at Parts Express is a way better option, easy to build, measuring relative good and build and loved by many...