I say why choose when you can have both. Transparent and "flavoured" options via DSP, speakers and/or optional valves. Part of the nerdy appeal of hifi, surely? Needn't be binary. Would hate to choose between the R1, BMW or Triumph motorcycle wise, so why so with hifi. Got old school Tannoys sitting on top of two BK XXLS400FFS subs, with Neumann KH310s on top. Can easily switch between speakers and DSP presets for each via MathAudio.
Well there’s the rub, and it’s a big one isn’t it. The effects of this rub are on here on a daily basis. Just check out the “Tube Sound” thread.
Just limit it to amps, forget Preamps, Receivers, DACs, turntables, cartridges, speaker colorations. Here, in general, amps should measure with the least amount of distortion/SINAD as possible. Because? The science says that’s “true high-fidelity.” (I’m of course generalizing to keep this short(er). People who prefer tube sound or it’s sub parts SET, P/P, A, AB, tape sound, analogue sound, D amp sound (or lack thereof) vinyl sound, and a host of other things are continually reminded that, (pick a device), is more outdated than a Triumph, and ultimately inferior resulting in something less than high-fidelity (ASSUMING its even audible and not in your head). It’s typically inferior, and outmoded technology because of either distortion (tube amps), noise/noise floor, lower dynamic range, etc. Then . . .
Two camps (if they agree it’s audible)
1. Yes there are people prefer tube sound, for example, because they like distortion, this rolled off, or what the measurements can explain is the difference; or
2. Your preference is misplaced, you are listening to low-fi, and it’s probably because you were raised on ear buds/poor MP3 recordings, assuming you can even hear what you perceive to be a preference.
The reviews that Amir does on amps, with ultra expensive and hyper accurate instruments, and engineering science, have established that the key parameters are THD, SINAD, as well as others, but the lower SINAD the further to the left they go on that scale.
People preferring “Distortion” (assuming it is the same or similar as added in by these plugins) is fundamentally contrary to what is considered to be the “best” in the reviews isn’t it? (Refer to Measurements, Everything or Nothing).
If the preference of distortion by the 10 people that had the blind test by the OP is fundamentally contrary to what hi-fi should be, then you will the test questioned, it wasn’t double blind, they picked up on something, the distortion is completely different, or something else.
If the preference of those 10 isn’t contrary to what the preferred measurement thresholds are, then you will see response akin to those in camp 1 above.