I for one think it looks incredibly cool. Yes, the color coding is not for everyone. True. But they went out on a limb with their design language, and IMO that takes a lot of guts. People choose with their eyes, not with their ears.
Also, their other products are extremely well measuring (albeit expensive), and they have the technical expertise to create their own FPGA designs that compete with industry titans like AKM and ESS. So it's not like they shouldn't be able to put together a functional product. Maybe this is just defective? I look forward to Chord responding!