Ah. Possibly more popular where you are (India?) than not so sunny England. They are a thing here but possibly just the apple ones.
Yup, Have seen quite a few people on the London tube sporting the Apple ones - and to be honest, the noise cancelling Pro variant does strike a rather fine balance between convenience and audio quality.
In India though, these things hit the market during a perfect storm-
mobile data rates were spiralling down to ridiculously low levels (2 quid for 45GB a month or so), spotify and Apple music undercutting each other to just over 100 INR (1 GBP) - not to mention the video streaming wars.
Android handsets had anyway democratized smartphones already.
A quick search on amazon.in would show you hundreds of these earbud makes ranging from 1000 INR to 30,000 INR and every kid (or grownup ) wants one (or more)
Again, as much as I love the fact that access to audio (and information) is cheaper and widespread than ever, all of this has had several unintended consequences - and the V curve on recordings is the probably the least of my associated concerns